The gaming industry has recently witnessed significant changes.Ubisoft, one of the giant names of the industry, is also affected by these changes and is making strategic moves to shape its future. Accordingly, it was claimed that Ubisoft and Tencent Games started negotiations.
Ubisoft founders may sell the company to Tencent Games
The Guillemot family, founder of French gaming giant Ubisoft, has begun considering various options to protect and stabilize the value of the company. According to Bloomberg, Guillemot Brothers Ltd, which is owned by the family and has a 20 percent stake in Ubisoft, has started talks with consultants.
These talks are looking for ways to strengthen Ubisoft, which has recently suffered a serious decline in stock value. Chinese technology giant Tencent, which has a 10 percent stake in Ubisoft, is also participating in the talks.
According to sources, privatization of Ubisoft is one of the options on the table. After this news, Ubisoft shares gained more than 30 percent. However, it is emphasized that the negotiations are still in the early stages and a definite plan has not been determined.
Ubisoft has been working on Avatar: Frontiers of Pandora, Skull and Bones and Star Wars: Outlaws have been delayed and have not performed as well commercially as expected. It also led to changes such as the postponement of the Assassin’s Creed game set in Japan to 2025.
The company abandoned its strategy of releasing exclusive games on the Ubisoft Store. Accordingly, it started publishing its games on the Steam platform. Still, it remains to be seen whether a purchase agreement can be secured.
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